Identity & Branding

Marketing a product or service is much more than just having a cool TV or Newspaper ad, it's a whole package, an image of who you are, what you sell and what you customers can expect.  Choosing a particular font, designing a logo, choosing graphics that express what you offer are just a few of the important factors that go into molding an identity.  It will become what sets you apart to customers and the general public and creates top-of-mind-awareness when someone eventually needs your services.  Making sure that your logo is always used in the correct fashion and that your colors are always printed in the correct hue and that your text is written in the correct style make all the difference in creating a strong company image.

A branding campaign is multifaceted and can be for a whole company image or one product in particular.  It may include all or just a few of the following components depending on your needs.  All of these pieces together should look like a seamless campaign, each an important part of a whole.

• Brainstorming

• Logo Creation

• Letterhead, Envelops and Business Cards

• Brochure/Marketing Material Design

• Website Design

• Campaign Pieces (such as mailers, mini marketing cards/gimmicks, giveaways, etc.)

ç Back to Services or on to Design Manual - Website Design and Promotion - Copywriting - Press Releases